In most cases, the primary benefits of polished concrete floors to your business or building come in the practical realm. Polished concrete floors are both highly durable and easy to care for, and they serve a wide variety of purposes depending on your needs.
At Packman’s Coatings, we’re here to help with all your polished concrete needs. We provide affordable, low-maintenance solutions that retain a wonderful appearance for years – and furthermore, we can even infuse your polished concrete with any kind of pattern, color or design you like to truly round out your personalization options.
One of the most common themes here for businesses is printing a logo or another business image on the polished concrete floor. Let’s go over why branding matters for many businesses that might utilize our products, plus the methods we can use to place your logos and some other uses for these same methods.
Why Branding Matters
If you’re a business owner, you’re certainly aware of how important branding is to your company’s success. It’s one of the primary areas where you can help improve your overall recognition – you may not think it makes an impact every time someone sees your logo and connects it with your business, but it absolutely does.
And when it comes to branding, keeping things consistent is the name. This is where logos came from in the first place; within instants of seeing yours, you want clients to immediately connect the image with your company and what you do. The longer the impression sticks with people, the better (so long as it’s not a negative one, of course).
Methods of Logo Placement
When it comes to placing your logos and other branding images on polished concrete floors, you have a few options at your disposal. No matter how complex or detailed logos are, they can be placed in this manner with the right expertise. Some of the formats for this include:
- Sandblasting: This is the most common method, particularly in recent years, using a sandblaster onto mechanically polished concrete floors. If done correctly, the result here will be a beautiful natural, polished look.
- Dye: In addition, those looking for a stronger look can dye their engraved logos as well.
- Template format: In other cases, a template with the logo will be designed and cut out. It will then be applied to the floor after the coating, after which another clear coating will be applied to seal it in. This is often the preferred method for a wider range of colors, even outside the “natural” look you find from sandblasting.
Not Just For Logos
While the options above are excellent for displaying your logos or branding elements, they also offer the ability to add design elements in virtually any area. Maybe you’re looking to point people in a particular direction, or perhaps the primary owners of your business are all fans of a particular sports team and want to place a prominent team design. The options are almost limitless.
For more on how we can help place your logo or other branding materials on polished concrete floors, or to learn about any of our other concrete coating or waterproofing services, speak to the pros at Packman’s Coatings today.